For those who have logged on my blog in the past few days about 1290 WMCS, thank you. I’m just doing my part to get the word out in terms of my commentary and ideas. I never worked for 1290, but like as a regular citizen, I did listened and had a balance with the viewpoints.  And of course, I drove by the building near Sherman and Capitol and the Mural is currently displayed. Now how long will the mural stay? Not knowing. Plus if anyone had a chance to go their website, you will see a under construction graphic, but you can click on the link to listen to all that stunting Elvis music that most of us still having our heads shaking in disbelief. Most don’t know that 1290 WMCS wasn’t just a radio station that played music and talk, it also had provided scholarships opportunities for students that were college bound. Technically even though it was under the radar for those never heard of the station  but however, for us in Milwaukee, this was well known as much as them hosting the Christmas Family Feast every year, on Christmas Day.

Speaking of new ideas: I want to address this to Black Milwaukee.  No matter if you are a Mason, Elk, a church member, business owner, current radio personality, former personality, student, retiree, blogger, or just an average black citizen that is always in the brainstorming thing to generate work. We are still hearing about why this happened and of course the “funeral procession of 1290 WMCS”  is still happening  I know. Many are asking, and wondering why don’t we support our own businesses and organizations that we are definite fans of?  Are we afraid?  Basically it’s nothing new. We seen it and hear it too many times. On the Milwaukee Times Website, I read an article that was entitled: “Lead, follow or get out of the d*mn way!” Which was published last year. In the article, Ruben Hopkins commented, “It should come as no surprise that Milwaukee has the weakest black business community in the country. However, it still surprises people when I bring it up. It’s as if we don’t talk about it, it will go away.” In the recent event that happened to 1290, Spectators Arena Grille, and others that had that “grand opening, grand closing” mantra, it’s clearly that we have to do better. Even in this era of Technology. It’s like going from print to digital. We’ve seen it. Even though that it’s a scary thought of mentioning for some, but it is changing. Or in a sense, I’ve heard my pastor talk about the offerings that church members do online instead of going to church in person and dropping it into the basket or collection plate. Or get this: You’re on Social Media, and in between you came across your church online, after hearing the sermons and songs, there are those who have those “eCommunion Wafers and Juices” on stat. When the time comes, those who might take “the bread” and “drink the wine” on their own. And after that’s done, the continuing of getting back to Facebook or Google Plus goes on. It might happen. Don’t be surprised  The reason why I’m bringing this up, it’s a prime example of the keeping the pace with the new era of business. And why were at it, that is mostly needed in the African-American Community of Milwaukee. Now we know, one black business had ended, but the ones that are still standing, need a shot of support. Plus also those that are upstarting, need a grasp of opportunity.

Way back when, I was listening to the Michael Baisden Show, and how he talked about the organizations that came out for the Trayvon Martin tributes, the schools, and etc. And how that that Black Businesses were supported by the black churches, neighborhood organizations  Fraternities and Sororities, and others that devoted their time and effort to come out. And guess what, again they were black owned organizations and groups! I constantly heard him said this many times. Now in regarding this, I think the Milwaukee Black Fraternities/Sororities (especially Milwaukee’s NPHC) , churches, organizations,  and others need to help to expand the wings to get those a lift. Now if some had come out to help re-brand African World Festival, for those one day and two day festival comebacks, why not come out for a struggling organization that is currently in the red? African World Festival is now molding as a business, which also help promotes(along with Gee’s Clippers and the Milwaukee Urban Entertainment Alliance)  the All-White Affair and All-Black Affair Events in Downtown Milwaukee, plus the Lakefront seasonally.  Like I said before, if those of us who like to stand outside to wait for the new Air Jordans, an IPhone, or in this case to hear what Lil’ Wayne has to say about in his rap lyric or that new album about to drop nationally, then that mentality needs to set also for us locally to motivate and get involved! Last summer, I missed a UW-Stout Alumni event in the city. Yes, I’m a Stout Grad. But the one thing I did the most, was donated to the Alumni Association. I donated $20.00 just to support my University Alma Mater. I also did alot of support to my High School Alma Mater in 2011, by through donations, making ads, and getting proclamations from the offices of the Mayor, Governor and County Executive! Oh yeah, I was hustling hard. Plus also I attend the Alumni Board meetings to support. And I’m the first black male from my High School Alumni Class of 1995 and the 90’s decade to do this. And before I go to the meetings, I ask those on social media for input of questions, comments,  concerns or ideas to help the Alumni Association. This is my way of generating to them of new stuff.

Black folks of Milwaukee, this is what enthusiasm can do in order to find new things to conquer as an example.  Learned it while attending church. Some of you say that I have a good philosophy. Well I don’t know, but it is appreciative way to keep the shop going. But many might ask, and I know this, is how can this be done with the survival of our black businesses in Milwaukee of any kind? I’m so glad that question is asked in which I’m prepared to answer. Now I’m only one African-American male in the city but I know there are certain steps to follow.When I was attending a Rethink Church meeting in Racine, I remember 8 steps to ensure a workable church, but also this can tie into any business. What I want to imagine that all the Black Businesses/Zip Codes in Milwaukee are one BIG Corporation.

As for the steps, this is how it went:

1) Establish a sense of urgency.

2) Create a guiding coalition.

3) Develop a strategy.

4) Communicate a change vision

5) Empower a broad based action

6) Generate short term goals

7) Consolidate gains and produce more change

8) Anchor new approaches in culture

***Just for reference, I would highly recommend checking out a Publication called “Leading Change” by John P. Kotter. Sidenote.***

For all of those who are black business minded, take notes on this. Don’t just read them and archive, put them to work! The parts of short term goals – even though that the short term goals are short term, the game is not yet won. Although the short victories are good at times, but it’s best to learn from the results of the short victories to ensure the long victories. If your goal is to get your Mixtape Rap CD out in Walmart for 60 days, and if the sales are good – small victory. But you have to build on the small wins for the big wins! I’m just saying. All it is: Keep Winning as the folks say on Instagram. And if the business plan goes south, you have to go back and review what happened to make improvements. Just like when we were in school and if we fail a test, sometimes we have to ask what happened, and go over what has happened.

Furthermore, WE the Milwaukee African-American Community must continue to seek and keep the shop open.  Yes WNOV 860 is open. But still, the dialogue, our needs/concerns, and our commentary viewpoints must stay the course! Just like this morning, when Sherwin Hughes commented about the state black radio in Milwaukee. Plus also commented were Eugene Kane, Judge Derek Mosley, and a surprise guest to start out with: Former 1290 WMCS Personality Eric Von was appreciated for his years behind the microphone. All in the new 9:00am – 11:00am time format. Even though 1290 has gone “from stunting yet again Elvis”, and today, Fox 6 News reported that the station is now going to be named as “1290 Martini Radio”; WZTI-AM. They are going to play music from Frank Sinatra and Tony Bennett, to Adele and Norah Jones.  Ok………

Now to those of us in the African-American Milwaukee Community, after the “funeral procession of 1290 WMCS”  is over, what’s next? Keep branding and building. But do it smarter!


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